By including location tracking in your desktop app, you can open new ways of targeting your customers for different marketing campaigns and driving more action from them. Some of the most successful shopping apps use location based notifications to alert users about the latest discounts and deals available at their nearby stores.
The increase in the value of word of mouth marketing is one of the most significant outcomes of the computers era. Buying decisions are much more influenced by recommendations from close friends and trusted contacts. If your desktop app has frequent users, they’re much more likely to recommend your company to their circles of influence.
Your desktop app will keep reminding users about you. Even when they’re offline or using some other apps, they would regularly view your app icon in their app list. This would always keep you at the forefront of your customers’ mind.
A staggering 83% of all desktop users begin their day by looking at their desktop computers and using different apps. The level of engagement desktop apps receive is several times higher than the normal websites. With an intelligently developed and designed desktop app you can take benefit of this opportunity.
Desktop apps can help you deliver your products and services in a much more effective and timely manner. Highlight and promote the most valuable aspects of your product or services through your app and increase their effectiveness with tailored options and features.